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The Independent Schools Council Census and Annual Report 2018 found that there are now a high of 529,164 pupils at 1,326 ISC member schools. In addition, pupils receiving means-tested fee assistance rose by 4% this year, demonstrating independent schools ongoing commitment to widening access.
The census highlights the important role of independent schools in a post-Brexit landscape, attracting highly skilled individuals from across the globe seeking to send their children to world-class education establishments. In 2018/17 53,000 non-British pupils attended independent schools with the largest proportion of these pupils coming from China and Hong Kong.
It is crucial that schools diversify their marketing strategies to account for the differences in successfully reaching local, national and international students. In order to remain internationally competitive and continue to attract pupils, at a time when the average fees have risen by 3.3% compared with 2017 surpassing £17, 000 for day pupils for the first time, it is vital they communicate their offering effectively.
Therefore, independent schools must excel in developing comprehensive marketing strategies that harness technology such as social media to ensure the widest possible reach to target markets, in addition to effectively utilising data and segmentation techniques.
This one day forum provides expert guidance and lessons from best practice case studies regarding how to develop successful marketing campaigns and strong brand identity, and translate this into increased admissions. Attendees will learn from independent schools at the forefront of excelling at inspections and designing high quality curricula to attract students. In addition, schools developing innovative strategies to increase their intake through tailored campaigns and segmentation strategies will share practical advice.
Key speakers include:
• Senior Representative, Independent Schools Inspectorate
• Kathy Campbell, Head of International Marketing and Development, British Boarding Schools Network.
Don't forget to quote 'IGEdCentral20' when booking to claim your exclusive 20% discount!