The restrictions caused by the pandemic meant that universities have had to reinvent the way they marketed courses to potential students. In addition, both the pandemic and Brexit have drastically changed the global student market with international applications reducing between 2020 to 2021 according to data from UCAS. Universities are slowly returning to in-person open days while maintaining some of the digital marketing that has proved so effective over the last few years. As the current landscape of student marketing continues to evolve, it is important that higher education marketing professionals come together to discuss the trends in student recruitment and share ideas on how to adapt marketing campaigns to ever-changing conditions.

• There were almost 750,000 university applications submitted through UCAS in 2021 with 562,000 applications being accepted
• UK universities spend a yearly average of £2,690 per student on marketing according to data obtained through a Freedom of Information Request
• There was a 40% drop in applications from EU students from 2020 to 2021 following the UK’s exit from the EU according to figures released by UCAS.

Join us at this one day online event to hear the latest updates from high-level organisations and university marketing experts. Engage with best practice case studies covering a range of key topics, from reaching out to prospective students on social media, to helping increase international recruitment through personalised support. You will also have the opportunity to network with senior colleagues from across different higher educational institutions to help share both challenges and solutions in higher education marketing strategies and student recruitment.

Why attend:
• Hear the latest updates on the current student market and key trends
• Engage with best practice case studies on higher education marketing, including social media campaigns and student-led initiatives
• Network with speakers and senior colleagues from across the higher education sector
• CPD (8 hours of CPD towards your yearly quota).

This is a live event taking place online:
• Access a full live event with 8 hours of CPD points from home
• Network and connect with colleagues in breakout networking sessions and the meeting hub
• Interact with speakers through live Q&A and networking
• Review event materials and presentations post-event
• Receive additional resources to boost your learning and support you in your role.