In 2020, the Government announced that they would give further education colleges access to the main student finance system, to enable them to better compete with universities. This highlights that further education providers are facing fierce competition against their higher education counterparts. In addition, the ever-changing nature of technology and social media means that college marketing professionals must consistently keep up to date with digital trends and find new ways to reach prospective students. As a result, colleges must revaluate their approaches to marketing and implement innovative approaches to appeal to and retain students from all backgrounds.

• Adult education and training participation increased by 1.0% to 878,500 in 2021/22, compared to 869,600 in 2020/21, according to Government data
• In a 2021 UK Statista survey, 25.6% of marketers said social media was considered the most successful channel for marketing
• Government research found that in the 8 years to July 2019, the total number of people in further education from ethnic minority backgrounds decreased from 796,730 to 650,130.

Join us at this one day online event to hear the latest updates from leading experts on successful further education marketing campaigns to reach and appeal to wider audiences. Engage with a series of best practice case studies from across the further education sector, including tips on cost-effective marketing strategies, developing inclusive marketing campaigns, and creating social media strategies. You will also have the opportunity to network with senior colleagues from across the sector to discuss focussing campaigns to reach your target audience.

Why attend:
• High-level keynotes on the latest policy including digital marketing strategies and data-informed approaches
• Listen and learn from case studies from leading experts in developing and delivering marketing strategies in further education
• Networking opportunities with speakers and senior colleagues from across the further education sector
• 4 hours of CPD points towards your yearly quota.