This one day in-person conference will explore the latest ideas and innovations in delivering distinctive, high impact and engaging student recruitment marketing campaigns.

The conference will be followed by the HE Content Marketing Awards and an informal drinks reception for all attendees.

• Exploring the Market: Explore the state of the UK student recruitment market, the expectations of prospective students and what influences student decision making
• High Impact Brands: Assess how to enhance the distinctiveness of a brand and develop a competitive market positioning
• Content Led Campaigning: Gain practical insights on delivering high impact, content-led campaigns with an emphasis on authenticity and engagement
• Optimising the Funnel: Analyse the latest solutions in driving conversion and maximising engagement across all touchpoints.