With the higher education sector growing steadily at 2.3% a year according to the Higher Education Statistics Agency, institutions are having to work harder than ever to stand out from the crowd and attract the best students. As the global student market continues to be shaped by the disruptions of Brexit and Covid, marketing teams are exploring innovative approaches beyond traditional events-based marketing to complement the return to in-person outreach events. In this fast-changing sector, it is important for practitioners to come together to discuss trends in student recruitment and share ideas for the future of the sector.

• There were 767,000 applications to full-time undergraduate courses in 2022, of which 560,000 were accepted, according to the Higher Education Statistics Agency
• The number of EU students starting full-time undergraduate courses fell by 65% between 2020 and 2022 to its lowest level since 1994, according to House of Commons Library
• In 2021-22, universities across the UK generated £130 billion for the economy according to a 2023 London Economics report.

Join us at this one day online conference to hear the latest updates from high-level organisations and university marketing experts. Engage with best practice case studies covering a range of key topics, from reaching out to prospective students on social media, to marketing institutions to academics, alumni, and prospective students globally. You will also have the opportunity to network with senior colleagues from across different higher educational institutions to help share both challenges and solutions in higher education marketing strategies and student recruitment.

Why attend:
• Hear the latest updates on the current student market and key trends
• Engage with best practice case studies on higher education marketing, including social media campaigns and student-led initiatives
• Network with speakers and senior colleagues from across the higher education sector
• CPD (8 hours of CPD towards your yearly quota).