Right now, universities are having to grapple with diverse stakeholder needs, dispersed teams, a febrile political and media environment, crises, AI disruptions, and challenging targets. So, how can you position yourself for success when creating marketing and communications strategies?

This one day in-person (or online) event will explore the practical steps needed to tackle these challenges and network with experts in the sector.

The conference will cover key areas, such as:
• How can you secure buy-in for your strategy? Get insights from industry leaders and peers.
• How should you use AI and how do you create a safe environment for your team to experiment?
• Effectively navigating dispersed and evolving channels to achieve integrated communications and deliver maximum impact.
• What can we learn, from both inside and outside of the sector, about crisis management and the influence of politics on public narrative in the run up to the general election?

Why attend:
• As a university professional in marketing, digital, brand, external and internal communications, it can be hard to keep on top of new insights and opportunities that could help you and your teams make an even bigger impact. This is your opportunity to step back. As a manager this is an opportunity to sharpen your skills and keep pace with the latest trends or help set yourself on the right path to your next promotion.
• With a focus on interactive sessions and networking opportunities, expect plentiful opportunities to bring your current questions and challenges to the table and gain valuable strategic insights, tips, and advice from leading experts in the field as well as peers within the higher education sector.