The best leaders are great at building trust and influencing others - not only the people in their team but colleagues and more senior people throughout the organisation. They are able to get other people, employees and colleagues, to do what's required and often a little bit extra. People listen to them and are enthusiastic about their projects.

This one day in-person course is designed to teach you how to use influencing skills and the power of persuasion to help bring people around to your way of thinking, reducing resistance and overcoming conflict.

On this masterclass, you will learn how the skills of powerful influencers can be turned into practical tools that you can use to gain genuine buy-in, even in the most challenging situations.

You'll learn:
• Know what you really want – and why
• What the people you want to influence really care about
• How to come across as credible, trustworthy and likeable
• Tell great stories
• Harness the power of social proof
• Increase dissatisfaction with the status quo
• How a small commitment can have a big effect
• Reduce the risk
• Prepare the ground
• Influence strategically.

In this highly interactive course you will learn why these techniques are so powerful, and how you can use them to influence people at work. We explore these tools through a mixture of video clips, research evidence, stories and practical activities. If you arrive at the course with a specific influencing challenge, you’ll leave with a robust plan for tackling it.

These are powerful techniques and some unscrupulous business people and politicians may use them unethically. We’ll discuss the pros and cons of acting ethically, and the overwhelming evidence that acting ethically gives you the best outcomes in the long run.