Schools historically have focused on tactical communications – day to day messaging that deals with daily lives of pupils and teachers.

But school trusts offer the opportunity to move to a more effective model of strategic communications, rooted in a strong expression of organisational values and vision.

By better expressing our collective mission we can develop genuine two-way dialogue with our communities, that increases the power of our everyday communications, and fosters deeper support for trusts’ work supporting pupils.

This one day in-person conference is an extension of the CST Communications professional community - a unique space for school trust staff to network, share, and learn, all year round.

Join us to explore this year's theme: The vision thing - knowing and communicating how and what we do:
• Be inspired - Hear from some of today's leading educational thinkers
• Meet and share - Connect with colleagues from school trusts across the country
• Time to think - Give you and your leadership team time to re-think how your trust works
• Work smarter - Engage with innovative providers to the school trust sector.