As the digital space changes, universities must prioritise how they can navigate the upcoming challenges and understand the practical steps that can be taken. So, how can you position yourself for success when creating and delivering marketing and communications strategies?

This one day in-person conference explores the latest strategies in university marketing and communications, from building reputation and digital innovation to student engagement and authentic representation. Experts from leading institutions and organisations will share case studies, discuss impact-driven campaigns, and provide insights to help institutions thrive in a competitive landscape.

Key topics include:
• Building the reputation of universities
• The future of campaigns: Digital innovation at work
• Engaging students successfully in your content
• The importance of authentic representation in your marketing
• Driving impact: Modern marketing and communications that work
• Innovative university marketing and brand case studies
• Strategic planning and crisis response management.