Gen Alpha – born right after the global economic crisis – are already researching their next steps, with the oldest now entering their mid-teens. But higher education may be underestimating just how early, informed, and value-driven this generation’s decision-making has become.

Smaller in size than Gen Z, a consequence of the economic uncertainty, Gen Alpha represents a more concentrated, but no less ambitious, cohort. With more options and access than ever, Gen Alpha isn’t waiting to be marketed to – they’re actively seeking relevance, reassurance, and real connection.

This webinar explores why traditional recruitment strategies are already out of step with what this next generation expects – and what institutions risk losing if they don’t adapt.

We'll explore how to move beyond viewing students as leads, and start designing emotionally intelligent, peer-supported, and purpose-led journeys that build trust, connection, and long-term engagement from the very first touchpoint.

What you'll learn:
• Gen Alpha: Who are they, and why are they different?
• Kickstart confident choices early: Equip students with tools to understand themselves and their options – before they even apply.
• Build recruitment strategies that last: How to personalise the student journey, without breaking the bank or your team
• How to support your candidates where it matters: from program choice to community support
• Don't forget about retention: Align recruitment with student support to keep students engaged long-term.

Hosted by Kim Martin, Deputy Editor, The PIE, speakers include:
• Kasper Baars, Director of University Partnerships, Uni-life
• Volodymyr Manoilo, Co-founder, StudentSpeak
• Alice McCallum, Deputy Associate Director International, University of Sussex
• Kyle Campbell, Founder/Managing Director, Education Marketer.