As new forms of digital media emerge, there are many channels vying for students’ attention online. To stand out in such a competitive space, universities must reframe their messaging with authentic and impactful assets that resonate with prospective students globally. Using digital tools that leverage AI to organise, manage and securely store digital assets can help institutions build authentic marketing campaigns that showcase their strengths and achievements while maximising efficiency.

This webinar, held in partnership between Times Higher Education and Canto, will feature a panel of experts from industry and academia sharing knowledge and best practice about how universities can enhance their digital content delivery to optimise their messaging and brand presence.

Topics for discussion will include:
• How to enhance institutions’ brands through digital storytelling
• Leveraging student voices to create diverse and authentic narratives
• Utilising AI technologies to improve and automate digital asset management
• Streamlining content delivery workflows with a searchable asset database
• How to ensure data security and compliance on digital platforms.