Effective school and college marketing encompasses a number of elements, from branding, identity and values to communications, crisis management and motivating supporters. This practical webinar will focus on the essential aspects of effective marketing, helping delegates identify areas that need attention in their own setting. Delegates will understand why marketing is important and how to develop a costed and impactful action plan. Solutions are grounded in real life and designed to help colleagues get to grips with what makes their school or college appealing to parents and new staff, in addition to learning how to market the school or college to attract other forms of income.

This webinar will provide practical solutions to many of the marketing and communications challenges faced by schools, colleges and trusts. This will empower delegates with the confidence, skills and resources they need to develop an effective marketing strategy for their school. Subjects covered will include staff recruitment and retention, attracting new pupils, crafting positive messages to parents and potential sponsors and ensuring the school website, social media and offline materials capture the imagination of the target audience. The content, and the resources accompanying the session have been developed to enable delegates to be better equipped in meeting the challenges faced by many schools and colleges today – threats from competitors, falling rolls, reduced funding and difficulties attracting the best staff.

Attendees will have access to a range of resource and templates to help them introduce some of the ideas and plans into their own school or college.

Participants will:
• develop a much clearer understanding of what differentiates their school, college or trust from others and how to fine tune and articulate key messages to stakeholders.
• learn how to communicate effectively; to exploit digital media and ensure the school website not only informs existing users but acts as a successful platform to attract new staff, prospective parents and supporters.
• access a range of templates and materials to enable them to introduce a realistic and measurable marketing plan and to identify the most effective campaign strategies to meet the needs of the school, college or trust.

There will also be the opportunity to ask questions and share ideas with other attendees.