CPD events to support & inspire

Turbo-boosting results while optimising marketing spend (& resources): the UEA way

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Event Details

Starts on:25/01/2023 01:00 PM
Ends on:25/01/2023 02:00 PM
Location:Online event


How do we achieve more with less? This is the challenge for higher education marketing teams everywhere as demand continues to grow. The answer lies in working smarter and embracing technology as part of your ecosystem, but this is easier said than done. So how do marketing leaders put in place a vision and strategy within their institution that builds on a digital foundation?

In collaboration with Salesforce, we are bringing you a fascinating 30 minute interview with Paul Napleton, a leading strategist in digital marketing at the University of East Anglia. Hear how Paul has created a digital engine room to drive all facets of marketing across the university, employing a unified communications strategy and a fail-forward mentality that allows his team to test and learn and ultimately achieve against a clear set of goals.

Personalisation starts with engagement and better understanding of how students are interacting with your institution. From thumb-stopping content to dynamic comms, timing and multi-channel activation, this live webinar will help you understand some of the tactics, mistakes and winning gains that could help you with your own strategy. Join the debate and together we can do more!

Sign up today as our audience will get access to a free copy of the Salesforce eBook report: A Student-Centric Approach to Higher Ed Marketing

• Chair: Nick Cuthbert, Director of Insight, The PIE
• Paul Napleton, Head of Digital & Marketing at UEA.


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