Just as we aim to build better community engagement with potential students, there is also an essential need for us as marketing and recruitment professionals to share best practices within the higher education community. Fresh from the recent Salesforce Education Summit in Texas, Jean Pembleton will be discussing the value of taking time out to make sure you keep innovating in the pursuit of better student-centric planning.

By adopting a culture of innovation in our institutions we can grow our sector by sharing our experience and findings. A learning community within marketing can be one of the most effective ways to bring about significant change in higher education and accelerate the digital transformation needed to improve the student experience.

From leveraging data to embracing artificial intelligence and utilising CRMs to build deeper connections with students, join us for this online event to find out more about how HE Marketers are innovating and where to connect and get inspired.

• Chair: Nicholas Cuthbert, Director, Research & Insight at The PIE
• Panel: Jean Pembleton, Director of EMEA Product Marketing at Salesforce.