Join this timely webinar – as the world is wondering about China's post-pandemic appetite for international study – to learn from experts at engaging with the Chinese student demographic on social media.

Delegates will be joined by China-based Udentity, University of Oxford's Said Business School, Tilburg University and The Affiliated High School of Peking University to learn from their perspectives on marketing to students in China.

Attendees will find out why it is essential to leverage mega apps like WeChat and how this platform can support and manage local recruitment operations.

How easy is it to oversee impactful marketing campaigns in China? How can a partner such as Udentity help? And how best to bridge the gap between digital expectations of service in China and reality of admissions processing in the West?

Hear the answers to these questions and more. Learn from useful case studies and sophisticated marketing strategies. Find out, aside from WeChat, what are the other social media platforms to consider? And how should agents fit into a national marketing strategy?

Speakers include:
• Jeremy Nguyen Phuong, Co-founder, Udentity, China
• Jamie Yu Huang, Co-founder, Udentity, China
• Gaby (XiaoYang) Dong, Director of College Counseling, The Affiliated High School of Peking University, China
• Jun Cao, Head of Partnerships – East Asia, Saïd Business School, University of Oxford, UK
• Omid Feyli, Head of Department Marketing & Recruitment, Tilburg University, the Netherlands
• Chair - Amy Baker, CEO, The PIE.