Shifting from programme-centric to person-centric marketing: How to build lifelong relationships from day 1
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Demonstrating the value of your programmes is an absolute must to recruit students. But "value" is an individual appreciation, and that’s why shifting from programme-centric to person-centric marketing is essential to sustain the growth of your programmes.
Together with Julio Villalobos, Education Industry Strategic Advisor at Salesforce, Sophie Hogan will discuss what person-centric marketing is, how to build such a strategy, and what are the implied parameters to roll it out successfully. From emerging trends to innovative technologies and real-world stories from the sector, this live webinar will help you identify best practices and opportunities to hone your student marketing and build lifelong relationships with international students from anywhere.
• Julio Villalobos -Director, Education Industry Strategic Advisor - Salesforce
• Sophie Hogan -Digital Journalist - The PIE - Chair.