This forum provides attendees with an opportunity to learn from independent schools with outstanding marketing practices, with a particular focus on enhancing domestic and international recruitment through effective marketing and recruitment strategies. Leading policy figures will outline how schools can improve their admissions figures and extend their global reach through successful marketing strategies that have boosted recruitment and admission. In addition, best practice case studies will discuss how schools can deliver outstanding marketing campaigns and build a global brand by effectively utilising innovative social media strategies, drawing on their schools reputation of excellence and outstanding academic achievements.

This forum is specifically designed for the independent schools sector including Headmasters and Deputy Headmasters, Assistant Heads, Vice Principals, Directors of Admissions, Principals, Directors of Marketing, Marketing Managers, Heads of Communications, Governors, Bursars and Registrars. This forum is also open to the wider private sector to encourage discussion and networking.

Key speakers:
• Rachel Hadley-Leonard, Joint Chairman, AMDIS (Admissions, Marketing and Development in Independent Schools)
• Julie Atherton, Managing Director, Small Wonder