A campaign to recognise those working in the early years as educators has been launched by the Early Years Alliance today (Wednesday).
The #WeAreEducators campaign aims to help those working in the sector highlight to parents, local communities and policymakers the unique importance of the early years and the role the workforce plays in shaping children’s lives.
It follows an announcement by the National Day Nurseries (NDNA) about its new campaign to raise the profile of the sector, launching on Friday at its annual conference.
Under the Alliance’s #WeAreEducators campaign, the organisation will be contacting MPs and peers to voice for their support for the early years sector and recognise those working in childcare settings as education professionals.
Those who sign up to the campaign will be given access to a free toolkit which includes a template letter to send to their MP inviting them to visit their setting, posters, social media graphics and other materials to help them highlight the vital role of early learning. The latter is in reaction to a raft of research suggesting that despite the importance of the first five years of a child’s life, early years provision is often viewed and treated as ‘childcare’ to support parents to work.
