This week marks the launch of the next generation of FFT’s data analytics system – Aspire.
Amongst a whole host of improvements and new features, one of the most significant updates is a brand-new Target Setting module incorporating FFT’s well known ‘estimates’ data.
After 20 years, we still get asked more questions about FFT estimates than anything else. So we thought it would be a good time to talk about where the estimates actually come from, and some of their uses and limitations.
