The Princess of Wales has said “it is more important than ever” to support the development of young children as she launches her early years campaign.
The Shaping Us campaign aims to improve society’s understanding of the importance of early childhood in shaping adulthood and society as a whole.
The long-term project, launched on Tuesday by the Royal Foundation Centre for Early Childhood, is said to be Catherine’s “life’s work”, which she hopes will influence attitudes towards children in the early-years period of their lives.
The princess said: “The way we develop, through our experiences, relationships and surroundings during our early childhood, fundamentally shapes our whole lives.
“It affects everything from our ability to form relationships and thrive at work, to our mental and physical wellbeing as adults and the way we parent our own children.
“These are the most preventive years. By focusing our collective time, energy and resources to build a supportive, nurturing world around the youngest members of our society and those caring for them, we can make a huge difference to the health and happiness of generations to come.
