Millions of Brits are burying their head in the sand over the rising cost of living because they lack the confidence in numbers to work things out, new research commissioned by KPMG UK finds.
Two fifths of Brits (40%) are avoiding thinking about the rise in the cost of living, with nearly seven in 10 of those feeling there is little they can do, or that it’s simply out of their control. Over two thirds (69%) say their lack of mathematical ability hasn’t been a massive problem for them in the past – until now, as the cost of living crisis bites.
The survey of 3,000 adults was conducted ahead of the fifth annual National Numeracy Day - Wednesday 18 May – by the charity National Numeracy and founding supporter KPMG.
