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Our first panellist, Sir David Bell, is Vice-Chancellor of the University of Sunderland. He explained that while many universities focus on competing with one another, it is better to focus on their unique strengths. Sunderland University, for example, has consciously chosen to target practical, vocational, and applied subjects, combining rigorous academic education with career readiness. This has involved making tough decisions. For instance, the university recently ended its history, politics, and modern languages courses. Making choices like this, however, has enabled the university to reallocate resources to areas where it can offer something unique; namely, a professions-focused curriculum.

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