The fight against climate change is creating new opportunities for well paid, rewarding work. Nesta and BIT’s research has shown that green jobs are highly desirable among workers and that employers are desperate to create more of them, but that there still aren’t enough of them. One of the biggest barriers to this is the development of the green skills needed to do green jobs. There is evidence of widespread skills shortages in the green economy, but limited evidence on how to promote green skills.
This research aims to tackle that, by testing different interventions to make green training more attractive to people.
This report summarises an online experiment, using BIT’s Predictiv platform, which tests how different interventions affect people’s interest in taking green training courses. We took a sample of 8,000 people – half of them in or recently graduated from education, half of them current employees – and asked them whether they’d be interested in taking a green training course in different scenarios.