The Department for Education has spent less than 1 per cent of its T Levels budget on publicity efforts, FE Week can reveal amid mounting concerns over a lack of awareness of the flagship qualifications.
A Freedom of Information request shows that £11.7 million has been used for PR and communications campaigns since 2018.
The DfE will have pumped £1.75 billion into the rollout of T Levels by the end of the 2024-25 financial year, with funding available for 100,000 starts by that point.
However, between 2020/21 and 2022/23 just 16,400 students were recruited onto a T Level. It means a marketing cost per T Level student of around £650.
