UK institutions need to improve communication with students in the European Union to ensure they are aware of the country’s full international education offer, representatives of universities have urged.
Speaking at an International Admissions and Recruitment seminar in London on May 13, recruitment experts suggested that UK institutions should be looking at Europe in a new context, following Brexit and, for EU students, the loss of home fee status and access to UK loans.
The graduate visa route is “not really understood in the European context”, Nancy Cooke, associate director of International DevelopmentUniversity of Salford suggested at the event organised by Cambridge Assessment and Ecctis.
“How can we as institutions actually communicate what our offer is to students?” she asked. “Working in international, we’ve always had fantastic scholarship program for international students. I don’t think we’ve done a good job of communicating that out to European students.”
