Prospective students are attending fewer university open days when researching where to study due to rising living costs, according to the university admissions service.

Nearly two in five (39%) prospective applicants in the UK said they have cut down on the number of open days they attended due to costs, and 5% said they did not attend any because of the expense, a survey has found.

Prospective applicants from the most disadvantaged areas were more likely to have reduced university open-day attendance, according to the Ucas poll.

Jo Richards, senior insight lead at Ucas, said its research found that “some students are ruling out places earlier” due to the cost of living.

She said: “By restricting their opportunity to explore the different potential environments, they have reduced the options available to them before they even apply.”

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