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Several websites offering academic writing services have been ordered to remove adverts that were found to have implied students could submit essays they had bought online as their own work.

The UK’s Advertising Standards Agency has reprimanded four companies that were targeting Scottish students, where a new English law that has banned the advertising of such services does not apply.

Brilliant Minds Ltd, British Dissertation Help, Treat Assignment Help and Home of Dissertations were all told to remove or amend adverts that were found to have breached the UK’s advertising code.

In February 2023, text on the website essaymills.co.uk – run by Brilliant Minds – told prospective customers that “we write every paper free from plagiarism, so you can hold a unique paper in your hands” and “every order is prepared from the ground to ensure the outcomes are original. The whole process is carried out from scratch – from ideation to research to finally composing the document. This eliminates all the possibilities of plagiarism.”

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