Nine in 10 UK universities in a recent survey have indicated they are diversifying international student recruitment, a new research paper has found.
The UUK Diversification and strengthening international recruitment practices report, which saw responses from 60 of the organisation’s members, found the US, India and Malaysia as the countries most commonly mentioned by respondents when asked where they were diversifying their recruitment.
It noted “a very wide range of markets” were listed by respondents, including 40 different countries, while institutions are making changes to application processes in a bid to “ensure that their recruitment practices keep pace with the changing global market and applicant behaviour”.
The report highlights “the important work being done by university professionals to share and learn from best practice”, Jamie Arrowsmith, director of UUKi, said.
