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It all started with a conversation with one of my final year psychology students, almost 10 years ago.

She wanted to understand more about student motivations for attending university in light of the changes to tuition fee funding in England. This change meant that students, not the government, were now responsible for the full £9,000 cost of their university tuition.  

In an initial focus group, my student asked three of her peers what was more important to them, the end product – the degree – or the learning process?

Their conversation was very interesting, and subsequently inspired a programme of research and development to try and understand these issues.  

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