Young people leaving Wales looking for higher pay may actually be better off if they stay, according to a company trying to halt graduate "brain drain".
A founder of Darogan Talent said on average they could have more money if they were in Cardiff than in London because of the cost of living.
A Tory politician said Wales must invest in skills to retain the young.
The Welsh government said it was doing everything it could "to help young people to plan their futures in Wales".
Darogan - which translates as predict or foretell - was established in 2018 with the aim of attracting students who studied outside Wales to return after graduation.
It said that a lack of information about opportunities in Wales has contributed to the loss of young people to other countries.
