£17 million investment will transform the UK’s ability to address major societal challenges using knowledge gained from research into human behaviour.
The Economic and Social Research Council (ESRC) is investing:
- £10 million to establish Behavioural Research UK (BR-UK), a new hub to connect diverse stakeholders and drive innovation
- £7 million to establish a Centre for Doctoral Training and Research Excellence in Understanding Behaviours (CENTRE-UB)
Their work will expand expertise and strengthen skills.
They will work closely with policymakers and industry to make sure they can use the most up to date evidence to inform their decisions.