At the next general election, now increasingly expected to take place in November 2024, a new set of voters, those who turned 18 after December 2019, will have their say in a national election for the first time.
Many of these are the “Covid generation” – who finished their school years or started university, work or training in the pandemic.
Whilst it is well known that younger people typically support more left-wing parties, at PLMR, we wanted to get an understanding of what the outlook currently looks like ahead of the next general election.
On closer inspection, it appears that there is still plenty up for grabs and voters, including younger voters, have not yet decided who they’re voting for, or even if they will vote at all.
