The History Society at the University of Bristol has ditched the university's own crest from their fleeces because of the 'problematic history' of the family symbols featured on it.
The society has chosen to replace the logo with its own because it believes the university's crest is a 'glorification' of families who profited from slavery.
The student society announced its decision on social media as it launched its new fleeces.
The university's crests contains the family emblems of the Wills and Fry family whose 'businesses and financial success benefitted from slavery' the university says.
A statement on Instagram said: 'We have chosen to use our society's logo instead of the university's due to the glorification of family names who profited from enslaved trafficking, labour and products.
'We decided this as a committee before the university announced they would remove the Colston dolphin form their logo.
'This is not limited to just Colston. The Wills (sun) and Fry (horse) families also have problematic histories regarding the trafficking of enslaved persons.