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Scientific integrity and ethical conduct are prerequisites for ensuring society’s faith in institutions entrusted with the pursuit of knowledge. As trust in science and scientists is under scrutiny, it is imperative that universities work together to strengthen trust in higher education.

It is therefore welcome that, across the globe, universities are collectively taking steps to stamp out questionable practices that undermine their trustworthiness. For example, the sector is making rapid progress in developing better ways of assessing the quality of research. These changes were sparked by a long-established body of evidence about the significant flaws in metrics such as journal impact factors. Now over 24,000 individuals and organisations from 166 countries are signatories of the Declaration on Research Assessment (DORA), in explicit recognition of the pernicious impacts of the irresponsible use of research metrics.

Even so, universities continue to be complicit in the pervasive and reckless use of much more questionable metrics in the form of commercial university rankings. These increasingly shape not only how universities market themselves but also how they operate: some institutions appear to spend more time thinking about how best to “game” rankings than about improving how they fulfil their core functions. Many use institutional and subject rankings as key performance indicators and exhort departments and academics to be more “competitive”.

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