All adverts for universities should include data on how many graduates get a decent job – to help students spot 'Mickey Mouse' courses, the Department for Education has urged.
It also wants vice chancellors to include the proportion of those finishing courses.
The information should be displayed on course homepages, TV, radio and all social media adverts as well as being conveyed by any paid online 'influencers'.
The guidance is not mandatory, and there are no plans to make it so. However, it is hoped students – who face tuition fees of £9,250 a year – will be able to pinpoint courses with good outcomes.
