What fresh hell is this?
Adverts for (English) university courses are going to be required to include comparable data on drop-out rates and the proportion of students who go on to graduate jobs or further study.
All forms of advertising – print, TV, radio, TikToks, animated gifs on the UCAS website during clearing, those teddy bears you give out on open days – will have to include the data, with the aim that students have useful information to make better choices about their post-18 study options.
Ministers argue that in the recent HEPI/Advance HE Student Academic Experience Survey, fewer than 6 out of 10 students said they’d make the same choice of course and university.
