Start down the path of creating a strategy for any higher education institution and it won’t be many steps before you encounter any one or more of the following in yourself and the people around you: anxiety, hope, frustration, uncertainty, optimism, scepticism, fear, ambition, cynicism … the list goes on.
“Doing strategy” is fuelled as much by emotion as it is by logical rational arguments. And at the heart of that emotion lie the stories we carry around in our heads – those personal narratives that play out again and again about who we are, where we came from, what we want and how we believe we act.
