Some 47% of UK universities recently surveyed have increased private partnerships in their international student recruitment efforts during the Covid-19 pandemic.
When asked for the reason for this, 72% of respondents cited “increased competition” for students as the key driver behind this approach, including challenges in recruiting from China, with this being particularly true for universities in the middle and lower bands of the major global rankings.
The findings come from new research conducted by Oxford International Education Group, Universities UK International and Nous Group.
