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In an interview with the BBC about, of all things, his personal fashion concept, the new Secretary of State for Business, Energy, and Industrial Strategy said:

I would say that I prefer to be comfortable than worry about being hugely fashionable

Yes, it’s internet marketer Michael Green, alias Grant Shapps, appearing in his latest branding exercise as Secretary of State for Business, Energy, and Industrial Strategy.

Shapps is a genuinely fascinating character. His first entry into parliamentary politics was in the 1997 election where he stood against Simon Hughes in North Southwark and Bermondsey. After unsuccessfully contesting Welwyn Hatfield in 2001 he won the seat in 2005 and has been the MP for the area ever since.

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