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The UK must prioritise student recruitment in Europe if it is to maintain and improve its global study destination position further, according to new research.

The International Student Recruitment from Europe: The Road to Recovery report, published by Universities UK International and Studyportals, stated that the UK’s exit from the EU has detrimentally impacted the popularity of the UK among students across the continent.

“Recruitment from across Europe has long been vitally important to our universities,” said Jamie Arrowsmith, director of UUKi.

“However, as the data set out in this report shows only too clearly, the UK’s decision to leave the EU has had a major impact on our ability to recruit students from Europe.”

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