As the World Cup concluded towards the end of December, it provided much food for thought over the Christmas break.
Many of us probably took the time to reflect on the controversy, excitement and ultimately, whatever disappointments we may or may not have experienced.
However, what also emerged for me was an opportunity for higher education to take this reflection further and make meaningful change.
Millions of children will have watched the games and become inspired to join a football academy, with the hope of becoming a professional footballer.