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New polling by Public First finds that three quarters of the public think getting a degree is an impressive achievement, even more agree that universities are important to research and innovation, and a clear majority of the public think they are important to the UK economy as a whole.

The sector matters after all!

This second and hopefully now annual UPP Foundation / HEPI commissioned Study of Public Attitudes to Higher Education (in England) was carried out last August – so we might have expected attitudes to have hardened since 2021 as cost of living pressures and economic issues started to force the “tough choices” that politicians like to talk of.

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