Increasing numbers of children are "split-screening" so that they can watch multiple social media videos at a time, new research suggests.
Not content with their endless feeds of single attention-sapping clips on apps like TikTok and Instagram, many youngsters are now dividing their smartphone screens to see two or more simultaneously.
Some even stack videos on top of one another, according to Ofcom's report into children's relationship with media.
In some cases, the clips they watch simultaneously do not even have an obvious connection.
The regulator said the habit appears to be an evolution of "multi-screening" behaviour seen in its previous research, where children reported difficulties in focusing on one screen-based activity at a time.
