Schools in Wales have been told that they must not make school badges and logos on uniforms compulsory or force parents to buy branded items of clothing, in an attempt to ease the financial burden on families.

They must also make sure there are arrangements in place for parents and carers to buy secondhand, and not to stipulate styles so that items can be bought from multiple retailers. Blazers and caps should be avoided as part of uniforms.

The new rules are included in statutory guidance published on Tuesday by the Labour-led government. Organisations that work with families struggling to make ends meet have welcomed them.

Jeremy Miles, the education and Welsh language minister, said: “School uniforms are an important part of identity for a school, but it is absolutely vital that uniforms are affordable. This is why I am asking schools to prioritise making school uniforms cheaper for families, who continue to feel the pressure of rising costs.

“We know that branded schoolwear can be a lot more expensive for families – that is why schools shouldn’t make them mandatory. We have seen too many cases where families have had to purchase expensive uniforms.”

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