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School uniform is now costing secondary school parents £400 per year on average and still includes multiple branded items, according to a poll suggesting new government rules have had limited impact.

Statutory guidance came into force last September to ensure “the cost of school uniforms is reasonable and secures the best value for money”. It included new rules on branded items and affordability.

But a poll of 2,000 parents by The Children’s Society in May found total costs had actually risen. 

Parents of secondary pupils pay on average £422 per year for uniform. At primary, the cost is £287 on average.

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