As the summer holidays draw to a close, some parents feel under pressure to buy sweatshirts, blazers and gym bags embroidered with their school's emblem.
"The school likes you to have the logo," says mother-of-two Mhairi.
She says she has bought cheaper items from supermarkets and has some hand-me-down items for her primary school-age children.
"I've still managed to spend almost £100 at the official school shop just to buy a cardigan, four polo shirts and the PE kit," Mhairi says.
"Someone has given me a blazer this year, which means that I don't have to spend the £80 or £90 which some other people are paying."
Local councils and individual schools decide on uniform policy at a local level - with no legal requirement in Scotland to wear it.