It is a moment often seen in the downward trajectory of embattled prime ministers: a whirl of new policy ideas intended to appeal to voters, but which are in fact more often aimed at placating their own MPs. Boris Johnson is, some would argue, approaching this point.
In recent days Downing Street has briefed in favour of grammar schools and imperial measurements. Earlier weeks saw forays into other Conservative comfort zones, including bashing the EU and talking up fossil fuels.
Such nostalgia politics is routinely promoted by Conservative backbenchers. But it is one of the paradoxes of Tory party politics that the more secure a prime minister is in office, the less they have to indulge these ideas.