This book looks at examples of leaders and companies that make a big impact in their organisations and in the world, arguing that those who do it best have the capacity to inspire others. Sinek claims to have discovered remarkable patterns about how these leaders think, act and communicate, and the environments in which people operate at their natural best.
This is a book for those who want to inspire others and who want to find others to inspire them. The ‘why’ is the purpose, cause, or belief that inspires people to do what they do: it doesn't matter what one does, but ‘why’ it is done. With a little discipline, Sinek contends, anyone can learn to inspire.
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